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Uber introduces surge pricing during Sydney hostage siege

Uber spokesperson David Rohrsheim told Mashable, adding that the fares automatically increase when demand exceeds available supply, “to encourage more drivers to come online or leave other suburbs to come pick up passengers in areas of high demand.”Uber introducing surge pricing during Sydney CBD hostage siege. Via Mashable

Given Uber’s track record of warlikebusinesstactics, this should be of no surprise to anybody.

[Update 2pm]: from the Uber Twitter account:

Looks like rides will be free for users, but drivers will still get paid by Uber. Better for Uber PR, though they’re still sticking behind their rationale for surge pricing:

Which means that we just need to bottle our outrage until next time the Uber algorithm spots a pay-day.