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Does a Daring Fireball sponsored post actually work?

I was putting all of my proverbial “eggs” in one basket and was hoping that it would work. But, it wasn’t without research and it wasn’t a decision I took lightly (obviously). You see after reading DF for years I’ve been witness to many companies that have had great success with sponsorship. The kicker was that I have purchased many products just because I first saw it on DF.
John Saddington, creator of Desk

A fascinating glimpse behind the curtain of high profile sponsored posts. I’ve often wondered if blog sponsorship was an effective marketing channel for apps and products. There’s a lot of it going on in tech, also on podcasts, but are they actually effective? For Desk, the answer is a clear yes.