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the cargo cult of statistics

“You may even compel your indentured “writers” to hew to a stifling regimen of post volume, pointless stock art inclusion, and even compulsory word count — simply because the cargo cult of statistics whispers which coconuts make the best headphones. You conspire to trick, deceive, annoy, and badger your audience up to precisely that moment when they say, “Screw it,” and just never come back.”

Merlin Mann, from the 43Folders archive

So good.