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Going from good to great

There’s always the chance that your gift will crash-and-burn; to give something that surprises and delights takes great thought, empathy, and a true understanding of the giftee, and most of us quickly retreat to the safety and ease of the list.

Ben Thompson, shows us how to go from good to great, over at Stratechery.

Ben Thompson is one of the best internet business thinkers active today. His writing is astute, clear eyed and honest. His exponent podcast is also excellent, in many ways it’s like the directors commentary track for Stratechery.

Image credit: Stratechery.